MAGES Institute of Excellence is a credible private education institution incorporated in Singapore that provides high quality Advanced diploma courses, tertiary level training and skill-set for the Game designers, Animators, and Creative computing experts of tomorrow. A rapidly developing sector in Singapore and all over the world, the Media, Animation and Gaming industry is evolving by the hour. The Company is expanding beyond Singapore in the countries of South and South East Asian region.
MAGES Institute of Excellence was sure that if it required to grow, it was very essential for it to maintain a high level of online presence and Google visibility in most of the relevant keywords which would draw its potential customers and clients to its website and engage with it for ultimate outcomes in the business. For City Innovates, the objective was to arrive at the most relevant keywords for the MAGES and bring these relevant Keywords on the Google’s 1st page and generate relevant traffic, keeping the number of pagesviews on the higher side, thereby bringing potential leads for the MAGES.
36 months ago, when MAGES engaged City Innovates as their Digital marketing service provider, MAGES had no search engine presence. It was essential to strategize in such a way that it quickly gets indexed on the relevant keywords. Once indexed, the next challenge was to work on myriad digital solutions to get the competitive keywords on the first page. Not just that, the challenge was to bring a stream of people to their website to generate potential leads. Building quick traffic from organic sources and third-party websites was a challenge. Building back-links from the authority websites was one of the most testing challenges. It required a very high level of content and strategy to reach out various authority websites.
SMO process is an ever-evolving continuous process that requires team to upgrade itself to new learning to optimize campaigns. There is no single practice that works for all products and brands. At the beginning of the project we analysed what would make the University engaging to its students and other stakeholders. We reached at the following strategic options.
There has been continued success for the past three years in both Google ranking positions and the traffic. The institute is continuously growing in the number of admissions across countries bringing ROI much beyond it ever envisaged. The progression is steady and looking up. The satisfaction of the service receiver and service provider is one of a success story. Here is a glimpse of what we did and where we are: