Using Pinterest for SEO and Social Media Marketing

Pinterest can prove to be rather effective SEO and SMM tool.

While most social media marketers may focus all their energies on Facebook, Twitter and Instagram to achieve their social media goals, for some businesses, relying on Pinterest can deliver some impressive benefits.

Pinterest- Pint it for Social Media Startegy
Pinterest- Pint it

Here are a few things you may want to keep in mind to successfully run an SEO and SMM campaign via Pinterest.

  • Keyword Research

Ask any SEO Expert and they will tell you that the first thing you want to do is to log on to Pinterest and search for a few things on your own. This is the most effective way to search for keywords that you should be using for your pins. Pinterest has a rather efficient automated keyword suggestion tool that brings together a list of words that are relevant to the pins you searched for.

  • Checking your Search Visibility

When you set up an account on Pinterest make sure your account settings allow your profile to be indexed by Google. If you miss out on this basic point, all your SEO efforts will go into waste.

  • Creating High Quality Images

When uploading images for pinning on Pinterest, make sure that they are of high quality and optimized for desktop as well as mobile views. If your images aren’t appealing enough, your target audience will not click on them or re-pin them.

  • Is your Profile Optimized?

Start by selecting the right username that is relevant to your business and what you do. It is ideal to use your business name or other memorable keywords. Also make sure that the name on your profile is also optimized in addition to the username.

  • Are your Boards Optimized?

Make sure that each and every one of your boards is organized and contains images that are appealing. The titles you choose for your boards should be in sync with the target keywords that your audience is using. The idea is to ensure that your boards are easily discoverable through optimized titles. There are ways to get creative while also focusing on including your keywords.

  • Highlight your Popular Boards

Make sure that your popular boards are placed on top of the screen so that your followers don’t have to scroll down to locate them. If you intend to drive traffic to specific posts, you make sure those posts are easy to find. This can be done by simply clicking and dragging the boards and arranging them in an order that helps your SEO objectives.

  • Optimizing the Pins

On Pinterest, every pin is a representation of your profile. Find ways to optimize every pin in any way that you can. For starters, the more descriptive you are, the easier it is for search engines to find your pins. Make sure that your pins are taller than they are wider, since they look better when accessed on mobile devices. Here, it is important to note that a major chunk of Pinterest traffic comes from mobile devices. While having text on your images is okay, minimize the quantity to make it easy to read on mobile screens.

  • Your Pin Descriptions

Not all users will invest time on your descriptions. A bad description can significantly reduce your chance of being repined. It is thus important that you give thought to the specific information you wish to include in your description. Add as many details as you can to describe your image in a natural way, fitting in your keywords logically.

Finally, make sure you use rich pins, that your website is verified and that you are fairly active on your Pinterest account to be noticed by your followers. Get help from a renowned Digital Marketing company to maximize the benefits of Pinterest for your online goals.

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