In the last 19 years, SEO has evolved from being a conceptual idea to gain visibility to a mainstay of the Marketing world. And as Google grew from being one of the many search engines to becoming a verb in itself as a synonym of “Search”, SEO has become an integral part of each and every business. Various Companies nowadays identify themselves as an SEO Company. India, in particular, has a huge number of companies providing the service however, only a handful of these so called SEO specialists, know about these Hidden Advantages of good SEO strategies and an even more elite a group of companies know how to leverage them.
1. SEO Location: With Google at the top of the Search Engine Food Chain, almost all SEO guidelines cater to Google’s rules and regulations. This focus often blinds the strategist to one of the most important aspect of searches, Relevance. One of the defining factors of relevance in today’s world is WHERE it is relevant. SEO services actually allow you to finely target the intended location. This location might be a locality, a city, a province, a country or even the whole World. One just needs to know, How?
2. SEO Measurement: One of the most common phrases you would hear is that SEO effects can’t be measured or that one would not be able to see any changes for about 4-5 Months. While these statements are technically true, they don’t entirely mean that SEO impact, is in-fact immeasurable. The SEO process possesses off-page techniques which both facilitate the ranking process and at the same time drive traffic. The combination of increased unique traffic, interactions, and conversions with a steady rise in the rankings, provide a comprehensive measurement for the impact of SEO
3. SEO Keywords: Here’s the thing about Keywords, they are the soul of SEO. They are what goes into the search boxes and they are who makes your ranking, in the event of them being searched, possible. That being said, not a lot of companies realize that this Keyword restriction is actually a blessing in disguise. Especially when combined with the Google guidelines against Keyword Bombardment. These force companies to create and adopt genuine content with a seamless use of the keywords. This simplicity not only helps the users from being spammed, but also helps genuine businesses.
SEO is no longer just a cost or an investment but, in today’s day and age a valuable ingredient in the makings of a successful business. India being one of the most diverse countries in the world, requires the best strategies of SEO available in one’s Arsenal. SEO services in India are provided by many but has been rarely mastered by the so called Experts.
Soumya Sankalp Mahapatra
Be an early mover into Admission Campaign and sustain it
Are you retooling for the digital headwinds, consistently? Are you positioning yourself early in the academic year? In times, when institutes are aggressively maintaining their position on the top of the Google ranking on most competitive keywords throughout the year, you simply can’t upstage them organically by a late entry. Google crawling of your website pages is a process that takes time and sustained engine crawling to get you moving at the top of SERPs. Digital marketing is now, an around the year commitment.
On the Social Media, it is imperative to continue building ‘likes’ and ‘followers’ throughout the year, engaging current and prospective students’ participation. The prospective students should find a vibrant students’ community in the campus, full of life, fun, joy and academic engagement.
What to go for, and what not?
Digital Marketing is not quite simple as peeling of an orange. Your institute may have an expert on this, but ultimately, you shall have to engage a digital marketing agency that holds experience in handling digital marketing of eminent education institutes, and that enjoys a good credibility in the market. The Head of the institute must fully involve himself/herself in formulating the right strategy and allocate budget appropriately. Here is a brief run-down on how to strategize digital outreach:
1. Social Media is the Oxygen-the best strategic option.
An ordinary digital agency may suggest you all the Social Media platforms and its tools. Simply put, it is futile to spend on a cow that doesn’t give milk, simple as that. You must know what works best with the new breed of prospective students. You should go full steam for Facebook, the most popular platform of current times, where over 90% of students are present. The next most popular platform engaging students, is the YouTube followed by Google plus, LinkedIn, Instagram, Pinterest and Twitter, in that order. Formulate your budget accordingly.
2. Social Media Paid Campaign-a strong emerging option for lead generation
Social Media paid campaign emerged as a top option in the admissions for the Academic year 2016-17. It relegated Google AdWords to a second position in the number of leads, it generated though Google Pay per Click (PPC-Advertising) with the given budget, though in terms of quality of leads the PPC had a decidedly a cut over the rest. A suitably planned and directed social media optimized campaign can be hugely rewarding.
3. Search Engine Optimization (SEO); an old horse and ultimate game-changer
93% of online experiences begin through internet search. SEO is a comforting cheap option and continues to be the most rewarding one. Your agency is required to pick up a good mix of high, medium and low competitive keywords, use attractive meta-tags and superior content to drive the SEO to your advantage. The most critical aspect delivering optimum outcomes, is to build quality back-links to your superior content which only a good digital marketing company can do the best. You must demand from the digital agency to show you the quality and relevance of links created on various authority websites on every fortnightly review. A good agency will continue to review your SEO campaign quite frequently to ensure that the feedback on campaign result as captured through the analytics is fully utilized to re-align the campaign for superior results.
4. G-mail Marketing
A fairly new tool which has emerged quite strong in the recent time. The high-impact g-mail marketing comprises of a ‘teaser’ and ‘expendable advertisements’. Using both options on the ‘promotions’ tab of g-mail a good agency can make a prospective student to land on the website/landing page thus generating a lead for you. Further, by using powerful content on html designed mail with relevant and attractive info-graphics, your agency can enable you to reach out to a very large number of targeted prospects.
5. AdWords or Pay Per Click
It is undoubtedly one of the most effective tools in digital marketing to get you highly reliable leads. This however, costs heavy to the institutes. Often, most digital market agencies do not have Google qualified AdWords resource to run the campaign effectively, since requires a niche expertise. It needs real-time management, monitoring and re-alignment and cannot be left to an auto mode for optimum results. A good digital agency can make a solid difference to your admissions leveraging PPC.
6. Reputation Management
Briefly, it saves you from the ‘pull-down’ effect of a sudden sullen reputation caused by a review posted by a person on your wall. Often, this can be a very serious affair for an institute. All reputation built over the years may get watered-down by just one review. Negative reviews are often hard to be taken off and require a specialized drive to degrade the same to lower visibility on pages, besides various other counter-actions practiced by some of the most reputed digital media company such as City Innovates and others in that league. It is a must do for you.
Concluding above, it is utmost important that institutes must engage a Company, having Google qualified and well-experienced team with substantial experience in the digital marketing of education institutes of eminence. The Agency so engaged must remain in constant touch with you and be alive to deliver on the stated ROI. The work of the agency must be monitored on daily basis by a competent and dedicated person in the institute to ensure that it performs at the top. Institutes must set-up an in-house support content cell to feed the agency regularly.
JR Sharma is the Director of City Innovates Pvt. Lt,. a leading IT and Digital Marketing Company and also heads its Education, Accreditation and Digital enterprise.
Search Engine Optimization has taken a major leap compared to the last few years like the SEO services in Delhi NCR. An SEO service brought from a particular agent year back would have many differences compared to one in today’s day. Moreover, we need to understand what SEO is, SEO services are processes which help in increasing the number of viewers to a particular website which in turn helps the website to pop up first on search engine results.
Few reasons to outsource SEO services are:
1. The fast evolution of SEO
Google themselves have announced that they change their algorithms over five hundred times per year, therefore changes and updates are continuous. It makes the best option to outsource a service provider who could take care of the entire situation efficiently.
2. Dependence of high-quality information in an SEO
A good quality SEO requires very good quality content to be present in the respective page. A content having good keywords and topics to be targeted is very important. The content should be shareable and linkable to be found in top searches which are best handled by SEO service providers.
3. Requirement of consistency and continuous monitoring
The requirement of consistent monitoring of the social media pages and linking it to the SEO on regular basis is very important. Hiring an outsourced SEO service provider will help do this professionally along with the total monitoring of the company’s social media adverts.
4. Renting an SEO expert
It is very easy for a business to rent an SEO expert to take care of all the online technical tasks that have to be taken care of linking to the advertisement of a company socially and on the internet. The rented outsourced agency trained to do so will perform efficiently leading to optimum utilization of resources in hand.
5. Outsourced agencies and their added input:
• Tracks inappropriate codes online
• Making conversions and goals inclined for optimum results
• Recovers blind spots in data with technical knowledge
• Prevents viruses and total security of data
6. Employing the best for the job
Renting or employing the best-suited agent for the purpose of SEO maintenance can help in efficient monitoring and updating of various data involved with online advertisement ad marketing. These agencies will give their time and expertise, in the long run, save costs in comparison to doing the job in-house and investing lot on training and development
7. Better marketing
An SEO agency will improve marketing and advertisement strategies by keeping a tie on the social media side of the business as well.
SEO services is a must for maintaining and running the online prospect of a business efficiently, most SEO services in India provide well-qualified staffing to take control of such online issues of businesses which make the business more recognizable online.
Having a website to promote your business is not sufficient. What really matters is to drive traffic to your website so as to ensure visibility. SEO and SMO are important tools in ensuring traffic to your website.
SEO and SMO have become bywords these days. I was wondering what exactly is SEO and SMO, so I decided to find out. Here is what I was able to learn.
Birth of a Company
If an idea germinates in your mind, to capitalize on it you would like to convert it into a product or a service which others can use. For this, you need to start a company, build up infrastructure and start manufacturing the product or providing the service. How will people know about your product or service? You have got to let the world know about it by advertising.
Need for a Website
In these days of the internet marketing, the fastest way to reach out to people across the world or to a niche market is to get a great looking website made to showcase your product or service. Having a website alone is not sufficient; you have got to make people visit your website and generate footfalls or traffic.
Marketing your Website
How do people come to know about your website? The word of mouth and traditional newspaper or handbill advertising will not work, as they have limited reach. The purpose of making a website was to reach out to the world. For that Search Engines and Social Media platforms come to your rescue. When people type certain key words in a search engine, a link to your website or page on the social media platforms must show up in the results. But there could be thousands of results for those keywords, so how does that help? You have got to ensure that the link to your website or your page on the social media platform shows up at the top of the search results. Now that is a challenge. How do you achieve that? This is where SEO and SMO come in.
Use of SEO
Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.” Towards this end, an SEO Services Company will try to make sure that the visibility of your website to your target online audience through the medium of search engines improves by use of optimization methods, enabling listing on the first or at the most on the second page of organic search results. The SEO Services Company constantly tries to create brand new, superior and distinctive content written to generate the interest of your audience and then position quality links from related websites to point to that specific content.
Use of SMO
SMO is defined by Wikipedia as “the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.” This makes it easier for people to build a community around your brand and share amongst their friends, thus helping search engines in indexing your social media page and related social activity and posts/blogs more easily.
The best SMO Agency in India will always keep the social media profile constantly updated to generate interest and traffic.
City Innovates is a leading company in the field of Digital Marketing and uses SEO and SMO to give its customers enhanced value by ensuring that the websites constantly turn up on the first or second page during searches on Search Engines. The content of the websites and the social media profiles are constantly kept upgraded with suitable tags and keywords for best results.