Tag Archives: online reputation management company

DON’T MESS UP DIGITAL MARKETING STRATEGY OF YOUR UNIVERSITY OR COLLEGE: GET A CLARITY

Be an early mover into Admission Campaign and sustain it

Are you retooling for the digital headwinds, consistently? Are you positioning yourself early in the academic year? In times, when institutes are aggressively maintaining their position on the top of the Google ranking on most competitive keywords throughout the year, you simply can’t upstage them organically by a late entry. Google crawling of your website pages is a process that takes time and sustained engine crawling to get you moving at the top of SERPs. Digital marketing is now, an around the year commitment.
 
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On the Social Media, it is imperative to continue building ‘likes’ and ‘followers’ throughout the year, engaging current and prospective students’ participation. The prospective students should find a vibrant students’ community in the campus, full of life, fun, joy and academic engagement.
 
What to go for, and what not?
 
Digital Marketing is not quite simple as peeling of an orange. Your institute may have an expert on this, but ultimately, you shall have to engage a digital marketing agency that holds experience in handling digital marketing of eminent education institutes, and that enjoys a good credibility in the market. The Head of the institute must fully involve himself/herself in formulating the right strategy and allocate budget appropriately. Here is a brief run-down on how to strategize digital outreach:
 
1. Social Media is the Oxygen-the best strategic option.

An ordinary digital agency may suggest you all the Social Media platforms and its tools. Simply put, it is futile to spend on a cow that doesn’t give milk, simple as that. You must know what works best with the new breed of prospective students. You should go full steam for Facebook, the most popular platform of current times, where over 90% of students are present. The next most popular platform engaging students, is the YouTube followed by Google plus, LinkedIn, Instagram, Pinterest and Twitter, in that order. Formulate your budget accordingly.
 
2. Social Media Paid Campaign-a strong emerging option for lead generation

Social Media paid campaign emerged as a top option in the admissions for the Academic year 2016-17. It relegated Google AdWords to a second position in the number of leads, it generated though Google Pay per Click (PPC-Advertising) with the given budget, though in terms of quality of leads the PPC had a decidedly a cut over the rest. A suitably planned and directed social media optimized campaign can be hugely rewarding.
 
3. Search Engine Optimization (SEO); an old horse and ultimate game-changer
93% of online experiences begin through internet search. SEO is a comforting cheap option and continues to be the most rewarding one. Your agency is required to pick up a good mix of high, medium and low competitive keywords, use attractive meta-tags and superior content to drive the SEO to your advantage. The most critical aspect delivering optimum outcomes, is to build quality back-links to your superior content which only a good digital marketing company can do the best. You must demand from the digital agency to show you the quality and relevance of links created on various authority websites on every fortnightly review. A good agency will continue to review your SEO campaign quite frequently to ensure that the feedback on campaign result as captured through the analytics is fully utilized to re-align the campaign for superior results.
 
4. G-mail Marketing

A fairly new tool which has emerged quite strong in the recent time. The high-impact g-mail marketing comprises of a ‘teaser’ and ‘expendable advertisements’. Using both options on the ‘promotions’ tab of g-mail a good agency can make a prospective student to land on the website/landing page thus generating a lead for you. Further, by using powerful content on html designed mail with relevant and attractive info-graphics, your agency can enable you to reach out to a very large number of targeted prospects.
 
5. AdWords or Pay Per Click
It is undoubtedly one of the most effective tools in digital marketing to get you highly reliable leads. This however, costs heavy to the institutes. Often, most digital market agencies do not have Google qualified AdWords resource to run the campaign effectively, since requires a niche expertise. It needs real-time management, monitoring and re-alignment and cannot be left to an auto mode for optimum results. A good digital agency can make a solid difference to your admissions leveraging PPC.

 

6. Reputation Management

Briefly, it saves you from the ‘pull-down’ effect of a sudden sullen reputation caused by a review posted by a person on your wall. Often, this can be a very serious affair for an institute. All reputation built over the years may get watered-down by just one review. Negative reviews are often hard to be taken off and require a specialized drive to degrade the same to lower visibility on pages, besides various other counter-actions practiced by some of the most reputed digital media company such as City Innovates and others in that league. It is a must do for you.

 

Concluding above, it is utmost important that institutes must engage a Company, having Google qualified and well-experienced team with substantial experience in the digital marketing of education institutes of eminence. The Agency so engaged must remain in constant touch with you and be alive to deliver on the stated ROI. The work of the agency must be monitored on daily basis by a competent and dedicated person in the institute to ensure that it performs at the top. Institutes must set-up an in-house support content cell to feed the agency regularly.

 

JR Sharma is the Director of City Innovates Pvt. Lt,. a leading IT and Digital Marketing Company and also heads its Education, Accreditation and Digital enterprise.

We believe that content speaks volumes about any business process

contentEpitome of any virtual business is its ‘content’ and it conveys about the company’s services that can add value to commercial as well as personified utility. Composing content after collecting genuine data begins with crafting an emotional attachment with your clients through activity and personalization. Content especially when the reader is able to relate it to his/her life does half of the job for your company to leave a significant impact about your business process and its services. It can captivate or catapult the audiences. Every character, word or phrase makes a difference with a slightest of pause or a flowing idea.

 

Write for awareness, write for spreading, write for enlightening and compile it for growth. Stuffing with keywords or loading with strategies does not make a content touching but conveying does. Jumble the words to create a difference and group the phrases to make a meaning. Create a magic with perfect concoction of words and curate ideas in a wise manner to conceal or reveal products or services. Be it a real estate firm or an online reputation management company, it is the content which creates business and enhances activity of a website.

 

The internet has made it possible to create a business process with least possible inputs, human resources and investment. If the idea is executed as per the thought process and if the miscellaneous market elements support them, it can be a whooping success fetching you a sense of confidence and a decent economic status. The process grows from ‘few’ to ‘many’ in no time. However, there are inputs for a successful start up and its accomplishment. The quintessential element is marketing your product. Since most of the startups are virtual, the marketing process is ‘digital’ as well and ‘content’ is the heart of any business process.

 

Be it an info graphic or a picture or a group of phrases breaking through the reader’s mind, it can be considered as a content. A blog can allure the reader who is on the verge of closing the page with its catchy title and personalized tone with an interesting element without commercialization. Find the best SEO services in Delhi NCR who can embellish your website with thoughtful content to ignite the zeal of owning the product or service in the reader’s mind.

Find affordable SEM services in India for effective online reputation management

Do you have a unique presence of your business online? Does your business occupy a reputed image on the web? If not, then you really need to find a suitable online reputation management company to restore or enhance its name as a brand. The advent of online marketing is constantly paving ways for different advanced techniques to ensure effective brand presence. Whether you are a beginner or a well-established enterprise, you can survive efficiently by creating good marketing and reputation.

 

Importance of ORM

 

online reputation management

If you are in the online business industry, it is obvious that you require the attention of numerous potential customers. However, if you think with the perspective of a customer, you will realize their purchase decision mostly depend on the kind of reputation that you hold in the market. Considering an example, if you have bad reviews or negative comments regarding your services, it can definitely change the minds of the customers.

 

In fact, it can gravely spread across different networks of social media and search engine websites thereby exploiting your overall reputation. Thus, it is important to make use of best SEM services in India that can help you in ensuring well- managed business promotion on different search engines.

 

What is SEM?

 

Search Engine Marketing

SEM is a distinctive form of online marketing that particularly involves your website promotion by simply increasing its visibility amongst the users on different search engines. It also plays a crucial role in determining the positive reputation of your business on the internet. In fact, it is capable of creating a cutting edge reputation of your business amongst your other competitors. The more your business is visible on search engine, the more significant online reputation you can enjoy.

 

Things to avoid

 

If you are in the midst of deciding which online reputation management company to choose for your business needs, you should strictly try to avoid the implementation of following techniques that include –

 

  • Keyword stuffing – Various companies adopt this tactic to enhance the ranking of your business on the search by packing numerous keywords in the metadata of your website. This may create your adverse image on the web.
  • Astroturfing – Another crucial practice that you should necessarily avoid includes astroturfing. There are companies that employ this technique by creating different fake accounts on reviewing websites and posting positive reviews by using them.
  • Links spamming – This is also an alarming tactic that you should prefer avoiding. It involves the creation of several possible links towards positive content of your website. This can lead to higher ranking of your content on the search engines but involves huge amount of risk.
  • Use of spam bots – There are several such companies available in the market that make use of spam bots, hacking methods and denial-of-service attacks to restrict the access of users towards negative content. Again, this is an illegitimate option to create your positive reputation on the web.

Moreover, there are certain important things as well that you must consider while making a decision that include –

 

  • Primarily figure out your individual business goals and needs.
  • Give major preference to the kind of customer services that the company offers to its valuable clients.
  • Make sure to conduct proper research over the company you are opting in terms of reliability, delivery of services and outcomes.
  • Pay significant attention on their pricing plan as well.