In the last 19 years, SEO has evolved from being a conceptual idea to gain visibility to a mainstay of the Marketing world. And as Google grew from being one of the many search engines to becoming a verb in itself as a synonym of “Search”, SEO has become an integral part of each and every business. Various Companies nowadays identify themselves as an SEO Company. India, in particular, has a huge number of companies providing the service however, only a handful of these so called SEO specialists, know about these Hidden Advantages of good SEO strategies and an even more elite a group of companies know how to leverage them.
1. SEO Location: With Google at the top of the Search Engine Food Chain, almost all SEO guidelines cater to Google’s rules and regulations. This focus often blinds the strategist to one of the most important aspect of searches, Relevance. One of the defining factors of relevance in today’s world is WHERE it is relevant. SEO services actually allow you to finely target the intended location. This location might be a locality, a city, a province, a country or even the whole World. One just needs to know, How?
2. SEO Measurement: One of the most common phrases you would hear is that SEO effects can’t be measured or that one would not be able to see any changes for about 4-5 Months. While these statements are technically true, they don’t entirely mean that SEO impact, is in-fact immeasurable. The SEO process possesses off-page techniques which both facilitate the ranking process and at the same time drive traffic. The combination of increased unique traffic, interactions, and conversions with a steady rise in the rankings, provide a comprehensive measurement for the impact of SEO
3. SEO Keywords: Here’s the thing about Keywords, they are the soul of SEO. They are what goes into the search boxes and they are who makes your ranking, in the event of them being searched, possible. That being said, not a lot of companies realize that this Keyword restriction is actually a blessing in disguise. Especially when combined with the Google guidelines against Keyword Bombardment. These force companies to create and adopt genuine content with a seamless use of the keywords. This simplicity not only helps the users from being spammed, but also helps genuine businesses.
SEO is no longer just a cost or an investment but, in today’s day and age a valuable ingredient in the makings of a successful business. India being one of the most diverse countries in the world, requires the best strategies of SEO available in one’s Arsenal. SEO services in India are provided by many but has been rarely mastered by the so called Experts.
Soumya Sankalp Mahapatra