PPC is an effective conversion tool in the digital marketing space. Here are a few common mistakes that you should avoid when implementing a PPC strategy.
Within the digital marketing circles, Pay-per-click (PPC) is often viewed as among the most effective methods of customer acquisition in the online world. Conventionally, it was next to impossible for startups and small businesses to compete with big brands and their large budgets. Thanks to PPC, they are able to move on from being forced to co-purchase some space in print and get a chance to be noticed without having to burn a hole in their pockets.
Getting PPC Done Right
Businesses that may have been set up only a few hours ago can easily start using PPC advertising with a budget as small as $100 to reach out to its prospective audience online. That said, it is important to remember that PPC is not something you set off and forget about. It is a strategy that requires constant watching, tweaking and honing for it to work. You may even require the help of an expert PPC service in India to make sure that you set off on the right foot, lest you make some of the following common mistakes –
- Getting Too Obsessed with Being No. 1
While getting a no.1 ranking through a paid campaign may be the perfect place to be, it really isn’t essential to your online success. To start with, you just want to make sure that your rankings appear on the first page.
- Using Only Broad Match Keywords
By using exact match or phrase match options along with a few negative keywords can in fact help you save money. By this, your PPC service in India will be able to minimize useless clicks that cost you more and earn you nothing.
- Avoiding the Use of Negative Keywords
Using negative keywords is an effective way to tell your ads when they shouldn’t show up. For instance, if you are providing an astrological service, adding “free” to your list of negative keywords prevent your ad from being ranked when people are looking for “free astrological charts” online.
- Overlooking the Importance of Geo-Targeting
For local business such as florists, medical services and HVAC repair shops, it only makes sense if your ads display to users in areas that you can serve. If you aren’t able to achieve this through your PPC, all your money spent will be down the drain.
- Ineffective Landing Pages
Just spending on PPC ads is not the end of the process. You want to make sure that once people click on your ads, they are routed to a landing page that takes them one step ahead in the buying journey. If your landing page is not able to drive your online objective of conversion, your visitors will simply drive away.
Finally, it is also important to take into account SEO elements when creating PPC ads. Both these strategies work together to achieve a common goal. It is also important that you understand the difference between your search networks and your display networks. This will help you plan your PPC strategy effectively, hereby achieving maximum ROI.